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People innovate when they question assumptions, when their default frame of mind is to ask, “Why not?” We embrace and learn from mistakes. We have zero tolerance for the status quo.

We accomplish more when we communicate; when we tell it like it is and share information; when we work together to solve problems and support one another.

We expect people to step up and take responsibility; to look for ways to lead and hold each other to their commitments.

This value is about attitude. We value those with passion, those who try to be better today than they were yesterday.